For example, if someone wants to find a local restaurant they might Google ‘restaurants near me’. That’s called a hyper local search. If you’ve optimized your restaurant for ‘near me’ searches, then you’ll show up in those results.

Hyperlocal Marketing: What You Need to Succeed – BrightLocal
What is hyperlocal marketing? Hyperlocal marketing involves targeting prospects in a specific geographic location. The idea behind this strategy is to optimize a business for “near me” searches to generate more foot traffic or inquiries.

Hyperlocal Marketing: The Best From Neighborhood to Network
Improved brand visibility and awareness: By leveraging hyperlocal marketing strategies, businesses can increase their brand visibility and awareness within their local community. This can help to build brand recognition, attract new customers, and establish the business as a trusted and reliable local resource.

The hyperlocal market works exactly like e-commerce purchases. Buyers place their orders on a digital platform which are then processed by the system. However, instead of the brand dispatching the order, the product requests are sent to local vendors, who accept the order and deliver them in the given timeframe.