Rank Higher.
Get More Installs.
Grow on App Store
& Play Store.
Publishing your app is step one. Optimizing it is what drives installs, retention & growth. India's top ASO agency helping mobile apps rank higher, get discovered faster, and drive quality organic installs on Google Play Store and Apple App Store.
- ✓ Rank in Top 10 for high-intent keywords
- ✓ 30-60% higher install conversion rate
- ✓ Lower paid ad cost (CPI) with strong ASO
Your App is Published.
But Nobody's Finding It.
Most Apps Don't Fail Because of Features. They Fail Because of Discovery.
Over 5 million apps fight for attention on App Store and Play Store. Without strong ASO, even the best app gets lost in the crowd. Here's what we see on 90% of unoptimized apps:
Wrong Keywords. Zero Visibility.
Your app is targeting keywords nobody searches for — or keywords with so much competition you'll never rank. Result: invisible in store search.
Weak Icon & Screenshots Kill Installs
Users see your icon for 0.5 seconds before deciding. A generic icon or boring screenshots mean even visitors who find your app don't install it.
Low Ratings = Trust Crash
Apps below 4 stars lose 50%+ of potential installs instantly. Without a review generation strategy, ratings decay faster than they grow.
Paying More for Every Install
Poor ASO means poor conversion rates — which means your paid ads cost 2-3X more per install than competitors with strong listings.
Four Pillars of App Growth
End-to-End App Store Optimization Built for Visibility, Installs & Retention.
Every service is designed to do one thing: get your app discovered by the right users, convert them into installs, and keep them coming back.
- High-intent keyword research & targeting
- App Store & Play Store keyword analysis
- Title, subtitle & metadata optimization
- Competitor keyword gap analysis
- Category & localized keyword strategy
- Monthly keyword ranking reports
- App icon design — clarity & appeal
- Screenshot storytelling & positioning
- Preview video script & optimization
- App description rewriting (conversion-led)
- A/B testing strategy for listings
- Feature graphic & banner design
- In-app review prompt strategy
- Review generation campaigns
- Negative review response management
- User feedback theme analysis
- Rating drop prevention plan
- Reputation monitoring across stores
- Google Play algorithm-specific strategy
- Apple App Store keyword field optimization
- iOS subtitle & promotional text
- Play Store short & long descriptions
- Store-specific compliance & review checks
- Update strategy & release notes optimization
Get Your App Recommended
by ChatGPT, Gemini & AI Search
When Users Ask AI "What's the Best App for..." — Make Sure It Says Yours.
Modern app discovery isn't just App Store search anymore. Users ask ChatGPT, Perplexity, and Google AI Overviews for app recommendations. Our AI SEO layer ensures your app gets cited and recommended across every AI platform.
ChatGPT & AI Citation Building
We position your app inside ChatGPT, Claude, and Perplexity answers. When users ask AI for app recommendations in your category, your app name appears as a trusted suggestion.
AI-Friendly Schema Markup
MobileApplication schema, Organization schema, Review schema, and FAQ schema — all configured to help AI engines parse and recommend your app correctly.
Answer Engine Optimization
We structure your app's content (website, blog, FAQ) to directly answer questions like "best fitness app India" or "top shopping app for Tier-2 cities" — increasing AI citation likelihood.
Generative Engine Optimization
Your app needs brand mentions across high-authority sources — review blogs, comparison sites, listicles. We build the entity signals that train AI models to recommend you by name.
Google AI Overviews Optimization
Google's AI Overviews now answer "best apps for X" queries directly. We optimize your visibility so your app gets featured in these AI-generated summaries above search results.
AI-Ready Content Strategy
Structured content with proper H1-H6 hierarchy, semantic HTML, and entity-rich descriptions — so AI engines can extract clean answers about your app and cite them accurately.
Be the App Users Get When They Speak.
"Hey Google, Find Me a Fitness App" — We Make Sure That's Your App.
Over 65% of mobile searches now include voice. People ask Siri, Google Assistant, and Alexa for app recommendations using natural language. Without voice search optimization, your app is invisible to this entire user base.
How Voice Search Works for Apps
What We Optimize for Voice Search
-
1
Conversational Keywords
Voice queries are longer ("best fitness app for women over 40") — we target these natural-language phrases. -
2
FAQ Schema Implementation
Question-and-answer schema helps voice assistants pick your content as the spoken response. -
3
Featured Snippet Targeting
Google reads featured snippets aloud for voice queries — we structure content to win this position. -
4
SpeakableSpecification Schema
Marks key content sections as voice-friendly, telling assistants which text to read aloud. -
5
Local + "Near Me" Voice Intent
"Find a yoga app near me" or "best app in India" — we capture these location-aware voice queries. -
6
Siri, Alexa & Google Assistant Ready
Cross-platform voice optimization — your app appears across all three major voice assistants.
From Audit to Top Rankings in 5 Steps
A Clear, Data-Driven Process — You Always Know What's Happening.
Free ASO Audit
Full keyword + listing + competitor audit in 48 hours. Detailed report. No commitment.
Strategy & Plan
Custom ASO roadmap with target keywords, listing changes, and expected impact on rankings.
Implementation
Metadata, icon, screenshots, videos, descriptions — everything rebuilt for maximum conversion.
A/B Testing
Multiple icon & screenshot variants tested live to find what drives the highest install rate.
Monitor & Scale
Monthly reports tracking rankings, installs, conversion rate, and ratings. Continuous optimization.
Measurable Growth. Every Single Month.
ASO isn't a guessing game. Every action we take is measured against real KPIs that move your business forward.
Not Promises. Proof.
Real Apps. Real Rankings. Real Install Growth.
BeepKart
City-level keyword targeting + listing optimization across multiple Indian markets drove explosive marketplace install growth. Top-ranked for "buy used bike" across major cities.
eRemedium
Full ASO + content + video strategy. From near-zero app discovery to a major healthcare authority with consistent lead flow and category-leading ratings.
Creative GAGA
From slow and unoptimized to dominant category presence. ASO-driven keyword + listing strategy completely transformed organic discovery within 24 months.
Everything You Need to Know
About App Store Optimization
Clear Answers to the Questions Smart App Founders Ask.
What is App Store Optimization (ASO) and why is it important?+
How is ASO different from app marketing?+
How long does ASO take to show results?+
Does ASO help reduce paid advertising costs?+
Is ASO a one-time activity or ongoing?+
Do you handle ASO for both iOS and Android apps?+
How much does ASO cost in India?+
What makes Digital Fruits the best ASO agency in India?+
Ready to Grow Your App
with ASO?
Free ASO Audit — See Where You Rank, Convert & Where You're Losing Installs.
We'll audit your app's keyword rankings, listing conversion rate, ratings strategy, and competitor positioning — then send you a detailed action plan within 48 hours. No commitment.