Rank Higher on Google in 2023 requires a comprehensive approach to search engine optimization (SEO). Here are some key steps to improving your Google ranking:

1. Conduct keyword research: to identify high-volume, low-competition keywords relevant to your business. Use tools like Google Keyword Planner or SEMrush to find relevant keywords.

2. Optimize our website structure: Optimize your website structure by ensuring that your website has a clear hierarchy and is easy to navigate. Use descriptive and relevant headings and subheadings to help search engines understand the content of your website.

3. Optimize your website content: Optimize your website content by including relevant keywords and phrases in your website copy, meta titles, and meta descriptions. Make sure your content is high-quality, informative, and relevant to your audience.

4. Improve website speed: Improve website speed by ensuring that your website loads quickly and has a responsive design. Use tools like Google Page Speed Insights to identify and fix website speed issues.

5. Build high-quality backlinks: Build high-quality backlinks by creating high-quality content that other websites want to link to. Use strategies like guest blogging, broken link building, and HARO link building to acquire backlinks.

6. Leverage social media: Leverage social media to increase your reach and engagement. Share your content on social media platforms like Twitter, LinkedIn, and Facebook, and engage with your followers to build brand awareness and increase your reach.

7. Use video content: Use video content to engage your audience and improve your Google ranking. Optimize your video content by including relevant keywords in your video titles, descriptions, and tags.

8. Improve user experience: Improve user experience by ensuring that your website is easy to use, navigate, and understand. Make sure your website is mobile-friendly and has a clear call-to-action for users.

9. Monitor your results: Monitor your results using tools like Google Analytics or SEMrush to track your website’s performance and identify areas for improvement. Use this data to refine and improve your SEO strategy over time.

In conclusion, ranking higher on Google in 2023 requires a comprehensive approach to SEO that includes optimizing your website structure, content, and speed, and building high-quality backlinks while leveraging social media and video content to engage your audience and improve user experience. By following these steps and continually monitoring your results, you can improve your Google ranking and drive more traffic to your website.